Social Dhaaga Music

Helping labels enter and scale within Gujarati music.

A focused music vertical built for releases that need structure, momentum and a path to meaningful audience growth.

About

Built around the lifecycle of a release.

We work with labels across the lifecycle of a release - from artist sourcing to structured distribution and growth.

Core Areas

Where we create leverage.

Artist Access

Connecting releases with the right talent ecosystem, collaborators and creative opportunities.

Release Strategy

Structuring launch timing, positioning and rollout planning so releases arrive with clarity and intent.

Distribution & Growth

Turning distribution into an active growth channel through platform thinking, reach and sustained momentum.

Work

Selected Work

Unchi Talavdi artwork

Unchi Talavdi

Dhaval Kothari

Fariye artwork

Fariye

Ash King

Dhako Dhako artwork

Dhako Dhako

Dhanji

Mumbaiya Gujarati artwork

Mumbaiya Gujarati

Parth Thakkar

Kaho Poonam Na artwork

Kaho Poonam Na

Dhaval Kothari

Next Step

Let's explore your next release

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